Our last article focused on startup staffing firms getting off the ground by choosing appropriate niches, focusing on geographic areas, and considering various funding options. But there’s much more to gaining traction out of the gate, and the latest technology trends and tools are a great place to start.
There are many ways that you can exploit new technology to build your business. This article will provide focus on three of them: Using social media for recruiting purposes (a growing trend); catering to mobile users through your website; and third, using technology that allows your firm to streamline processes and cut down on overhead costs.
The Benefits of Social Media
Social media, if used correctly, can be a great way to build awareness about your services, build your brand, and become known as a thought leader. This can result in more customers and bolster your recruiting efforts.
You can do this through your own website, by providing content to other sites, or by using various social media platforms.
If you want to start your own blog, you have to be committed. Nothing shows inattention like your latest blog update being three months ago!
Also, make sure your content is useful to your readers. You might talk about the local job market, for example, or hiring trends you are seeing. On the recruiting side, you can be a go-to site for advice about interviewing, how your firm can help candidates get hired, and what skills are most in demand.
You can also join relevant online forums and discussion groups. Again the key thing here is to contribute meaningfully to the discussion. If you practice giving information instead of just promoting your company, you’ve got the right perspective.
With regards to social media, LinkedIn is the preferred site for business-to-business interaction. Other sites, such as Twitter and Facebook, may be right for you as well, depending on what audience you’re after and how much time you can devote to each platform.
For example, if you place seasonal workers, Facebook might be a great place to recruit young people looking for summer jobs or extra vacation money.
Any staffing company that wants to grow should enhance its website to accommodate mobile users. It’s where the action is: 2014 was the tipping point, where 60 percent of Internet usage came from mobile devices (phones, tablets) instead of desktops, according to comScore. Other studies show that if users click on a site that isn’t mobile friendly, half of them won’t return (I’m betting the number is even larger).
So what to do? As a startup, you’re in the enviable position of building mobile-friendly features from the ground up, instead of having to convert a pre-existing site.
Some companies have created dual sites, one for traditional users and one that’s mobile friendly. But, increasingly, websites are “responsive,” that is, they load your page correctly depending on the user’s interface. This way all your energy, effort and expense can go to one site.
Tech-savvy staffing startups may also want to consider a mobile app, as well. It would be a great way to keep in touch with prospective candidates who are on the go, or clients who need someone, STAT.
Mobile apps are a natural fit for staffing. For example, airlines typically offer apps to users who want some basic answers: next flight, cost of flight, flight updates, etc. Similarly, a mobile staffing app would let clients place an immediate order or could send alerts to your staffing employees. Your time-to-fill could be drastically reduced.
Using Technology to Streamline Your Business
The previous two solutions are ways to develop business and create brand awareness through social media and proper Web interaction. But technology can help in many other ways that will give your startup an advantage.
With Madison’s technology services, for instance, you can develop a strong ATS/CRM platform that does everything from integrate to job boards to schedule follow-ups (and yes, it does include mobile texting, speaking to our second point above). As you grow, it helps with location-based candidate sourcing.
We also offer online payroll processing, and online timecards and pay stubs. Simply put, the technology enables staffing startups to be new-business ready from the minute they open their doors. Give us a call today to find out more.
Are you looking for a strategic partner for your business?
You can trust Madison with advice for every stage of your business, whether you’re a startup or looking to expand. We can help you focus on your clients by taking care of back-office solutions and the many headaches that come with business operations and get in the way of sourcing and placement. Contact us today to help your business really stand out.