Summer Outlook for Staffing Firms

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It’s hard to believe that summer is already here, but it is certainly in the offing. And savvy staffing firms are already preparing for an upsurge in seasonal jobs, for assisting new graduates, or matching those on your roster who are looking to find a new opportunity or to add a second job.

While summer jobs are usually fairly predictable, this year the outlook is a bit murkier, and one that could provide additional opportunities for staffing agencies.

We’re speaking, of course, about the uncertainty surrounding immigration policies and many seasonal jobs that are usually handled by immigrants. Many of these jobs are now presumably up for grabs.

This makes the youth market, and your access to it, more important than ever. For example, according to the BLS, looking at last year’s stats, from April to July 2016, the number of employed youth 16 to 24 years old increased by 1.9 million to 20.5 million, with 53.2 percent of young people employed in July. (The month of July typically is the summertime peak in youth employment.) So, if youth employment skyrocketed last year, expect it to be even more important this year.

You can build on your access through social media, and of course, here, mobile technology and efficiency is a must.

Now let’s drill down on two individual markets that are both key to the summer job landscape.

Seasonal

Seasonal work is what summer jobs are all about. Here are some of the hottest ones:

Construction

Of course, this is another major segment where immigration shifts may come into play. With the housing market heating up, construction companies are desperate for workers. If you have a manufacturing or labor staffing firm, you might focus on this segment.

Hospitality

Everything from servers to bartenders to hotel work fits in here. Also, lodges and resorts that do a lot of their business over the summer are a great fit.

Landscaping

This includes everything from groundskeepers to landscapers to administrative assistants (the average landscape technician salary is $11.81 per hour, according to job aggregator Indeed).

Recreation

This is a big one, and it goes beyond seasonal. For example,
employment of recreation workers is projected to grow 10 percent from 2014 to 2024, faster than the average for all occupations.

In response to growing rates of childhood obesity, a number of federal, state, and local campaigns have been established to encourage young people to be physically active.

As more emphasis is placed on the importance of exercise, more recreation workers will be needed to work in local government parks and recreation departments, fitness centers, sports centers, and camps specializing in younger participants.

These recreational opportunities are a great fit for contract staffing. And because recreation jobs are a growing trend, this is a great way to get some of your contract workers into a toe-hold for a full-time career.

Graduates

The other surge in summer activity comes from the tide of graduates. This is another great opportunity for you to help a recent graduate find a suitable job and then build, ideally, a long-term relationship.

Here again, there is good news for staffing firms. According to the National Association of Colleges and Employers (NACE), most employers are rating the hiring market for graduates as solid. As NACE notes:

Even though the overall hiring projection for new college graduates appears flat, most employers view the overall job market for college graduates in a positive light.

More than half of the employers responding to NACE’s Job Outlook 2017 survey rated the market as “good,” with almost 30 percent providing a “very good” rating and an additional 7.6 percent rating the market as “excellent.”

The group rating this year’s college job market as “fair” has dropped to less than 10 percent, and is down to less than half of the group that gave fair ratings to the job market in 2013-14. Additionally, just one respondent gave the overall job market a “poor” rating.

Are you looking for specialty tools to help you do business better?

So, between seasonal workers and graduates, you could have your hands full this summer. What is going to be important is managing your talent pool, broadening it, and responding to both your clients and candidates in a timely manner. Let us help you with our ATS/CRM tool, designed exclusively for staffing firms. Contact us today and maximize your summer.