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As a staffing agency owner, you may be bombarded with information overload about your business. If this is the case, you need to find ways to gain control, understanding, and intelligence from your agency’s data. One of the best ways to attain this goal is by adopting a business intelligence strategy. This includes the software?? applications, infrastructure and tools, and best practices that allow access to and analysis of your information to improve and maximize business decisions and performance.  

Talk with Madison Resources to find out what business intelligence involves, where you should start, and when you should begin to see benefits for your staffing agency.   

Make More Educated Decisions 

Understanding what your staffing agency’s data is telling you lets you make more informed business decisions. A business intelligence strategy converts your firm’s information into structured, analyzable insight to let you make informed, strategic decisions in all areas. Having current, data-driven intelligence contributes to superior financial performance. The backbone for this process is a package customer relationship management (CRM) software and toolsOur CRM centralized repository collects data on your business activities and customer interactions to provide necessary information to your employees. Your management team can run reports on key metrics such as productivity, staff performance, sales cycles, customer behavior, core customers, revenues, and market trends. Your team can focus on performance areas where processes can be replicated or adjusted for additional success. Talk with Madison Resources about implementing our CRM built specifically for staffing companies.  

Exceed Sales and Marketing Goals 

Implement a business intelligence strategy to gain in-depth analysis to effectively boost your staffing agency’s marketing efforts and increase sales. Your marketing team benefits from improved visibility of sales information to target and enhance marketing campaigns. Technical features track and measure each campaign to increase effectiveness and profitability for future marketing initiatives. Your salespeople gain access to the tools needed to measure their activity and uncover trends in customer behavior. This provides a strategic approach for up-selling and cross-selling opportunities. Take advantage of Madison Online Solutions (MOS) for 24/7 access to critical business intelligence.  MOS has both. Take advantage of the performance analytics tools offered by Madison Resources to reach your business goals. 

Strengthen Customer Knowledge  

A business intelligence strategy lets you understand how your customers interact with your staffing agency. This shows the best ways to keep in contact with each other. Since it costs less to retain a customer than to find a new one, emphasis on customer engagement is important. Using CRM software lets you maintain current customer profiles based on their interactions with sales, marketing, customer service, operations, and finance. This provides detailed insight into customer behavior and trends to narrow your sales, marketing, and business growth strategies.  

Increase Your Business Intelligence with Madison Resources   

Madison Resources’ cutting-edge technology solutions let you focus on driving sales and increasing profitability. We provide applicant tracking and staffing CRM systems to manage your sales and recruiting with the industry’s most advanced online reporting to analyze the performance of branch operations and your agency as a whole. Partner with us today. 


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