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Client education involves activities or processes a business puts in place to provide customers the knowledge and skills necessary to make the most of its products or services. Although companies can benefit from client education, many avoid the issue due to false beliefs the customer will be less loyal or know too much. In reality,… Read more »

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A pain point is a problem your client is experiencing. As with any problem, pain points are diverse, varied and often complex. Because your client may not be aware of their pain points, marketing to them can be challenging. You need to help your client understand they have a problem and show how your services… Read more »

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Alignment between marketing and sales is one key to improving business performance. Having your teams work together around one revenue cycle results in significantly improved marketing ROI, sales productivity and top-line growth. However, the challenge in aligning marketing and sales is departments have different goals and expectations of each other. For instance, marketing tends to… Read more »

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A differentiator is a characteristic that separates a company from its key competitors and gives a perceived advantage in the eyes of the target audience. To be successful, a differentiator must be true, important to potential clients, and provable. To make your staffing firm stand out from the competition, focus on what makes it different…. Read more »

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Social recruiting is the method of using social media to advertise jobs, find talent, and communicate about company culture. A social recruiting strategy looks at your company’s goals and big picture to determine how candidates hear about your business, learn about open positions and apply. Best practices for using social media as a recruitment strategy include showing why the best candidates want to work for… Read more »

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Creating loyal employees is one key to success in the staffing industry. Having talent ready to fill job orders helps employees advance their careers, fill companies’ staffing needs, and get paid for your services. Because it takes less time and money to retain employees than find new ones, it is in your best interest to build loyalty among your… Read more »

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The experience candidates have when applying with your staffing firm helps to determine your business success. If candidates have a bad experience, they typically share their experience through negative online reviews on Glassdoor or Indeed. In contrast, providing an excellent candidate experience can lead to lasting relationships that result in candidates returning for future work assignments. For… Read more »

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Throughout the year, you need to reach your staffing firm’s growth goals to stay competitive. If your firm is not continually expanding to meet client needs, you will lose market share and not reach your desired levels of success. In order to attain some of your goals, additional support and financing may be needed. Find… Read more »

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When you find a once-in-a-lifetime opportunity to expand your staffing firm, you have to act quickly. If you hesitate, odds are a competitor will take advantage of the opportunity and gain an even stronger hold in the marketplace. Since you do not have time to wait on a potential bank loan, you want to look… Read more »

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Given the extreme cyclical nature of the staffing industry, staying afloat is challenging. Because your business goes down when your clients’ business goes down, your staffing firm needs to strategically diversify to survive during recessions. In order to expand into new areas, you need access to the right amount of process support and funding. You… Read more »