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Losing contracts is part of doing business. Sometimes it will be your team’s fault because a key member left the company, your teammates became complacent or they failed to deliver expected results. Perhaps a client moved to another country, didn’t provide you with enough support or closed their doors. Although losing a deal is demoralizing, what matters more is how you deal with the experience. Learn how to help… Read more »

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Because running a business involves significant investments of time, money and other resources, you want to find ways to maximize them all. Making the most efficient and effective use of your resources improves your bottom line and increases business growth. If you haven’t thought about outsourcing your back office functions, here’s what you should consider.    Reduced Expenses  Outsourcing can… Read more »

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Company culture is a set of shared rules, beliefs and attitudes that guide how things are done and how people interact. Culture needs to be demonstrated by leadership because their actions effect everyone around them. Since your culture leaks into every part of the business, you need a plan for developing, implementing and nurturing a desirable… Read more »

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A service vertical involves a narrow market whose specific needs make them especially likely to want your offerings. Having a vertical market means targeting a niche that helps your business focus its services and advertising. When you add a service vertical, you may decide to create a business division to market your services and develop a… Read more »

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As a business owner, recruiter or manager, you probably wear many hats. Because you fulfill multiple roles, you likely have more responsibilities than one person can handle. To increase your productivity, you must determine which activities you should ditch, automate, delegate and keep in order to maximize your time. Here are some suggestions to help… Read more »

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Client education involves activities or processes a business puts in place to provide customers the knowledge and skills necessary to make the most of its products or services. Although companies can benefit from client education, many avoid the issue due to false beliefs the customer will be less loyal or know too much. In reality,… Read more »

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A pain point is a problem your client is experiencing. As with any problem, pain points are diverse, varied and often complex. Because your client may not be aware of their pain points, marketing to them can be challenging. You need to help your client understand they have a problem and show how your services… Read more »

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Alignment between marketing and sales is one key to improving business performance. Having your teams work together around one revenue cycle results in significantly improved marketing ROI, sales productivity and top-line growth. However, the challenge in aligning marketing and sales is departments have different goals and expectations of each other. For instance, marketing tends to… Read more »

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A differentiator is a characteristic that separates a company from its key competitors and gives a perceived advantage in the eyes of the target audience. To be successful, a differentiator must be true, important to potential clients, and provable. To make your staffing firm stand out from the competition, focus on what makes it different…. Read more »

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Social recruiting is the method of using social media to advertise jobs, find talent, and communicate about company culture. A social recruiting strategy looks at your company’s goals and big picture to determine how candidates hear about your business, learn about open positions and apply. Best practices for using social media as a recruitment strategy include showing why the best candidates want to work for… Read more »